Edifier UK is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the Edifier UK Web site and governs data collection and usage. By using the Edifier UK website, you consent to the data practises described in this statement.

Collection of your Personal Information

Edifier UK collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Edifier UK also collects anonymous demographic information, which is not unique to you, such as your postal code, age, gender, preferences, interests and favourites.

There is also information about your computer hardware and software that is automatically collected by Edifier UK. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by Edifier UK for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Edifier UK Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Edifier UK public message boards, this information may be collected and used by others. Note: Edifier UK does not read any of your private online communications.

Edifier UK encourages you to review the privacy statements of Web sites you choose to link to from Edifier UK so that you can understand how those Web sites collect, use and share your information. Edifier UK is not responsible for the privacy statements or other content on Web sites outside of the Edifier UK and Edifier UK family of Web sites.

Use of your Personal Information

Edifier UK collects and uses your personal information to operate the Edifier UK Web site and deliver the services you have requested. Edifier UK also uses your personally identifiable information to inform you of other products or services available from Edifier UK and its affiliates. Edifier UK may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Edifier UK does not sell, rent or lease its customer lists to third parties. Edifier UK may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Edifier UK may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Edifier UK, and they are required to maintain the confidentiality of your information.

Edifier UK does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Edifier UK keeps track of the Web sites and pages our customers visit within Edifier UK, in order to determine what Edifier UK services are the most popular. This data is used to deliver customised content and advertising within Edifier UK to customers whose behaviour indicates that they are interested in a particular subject area.

Edifier UK Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Edifier UK or the site; (b) protect and defend the rights or property of Edifier UK; and, (c) act under exigent circumstances to protect the personal safety of users of Edifier UK, or the public.

Use of Cookies

The Edifier UK Web site use "cookies" to help you personalise your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalise Edifier UK pages, or register with Edifier UK site or services, a cookie helps Edifier UK to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Edifier UK Web site, the information you previously provided can be retrieved, so you can easily use the Edifier UK features that you customised.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Edifier UK services or Web sites you visit.

Security of your Personal Information

Edifier UK secures your personal information from unauthorised access, use or disclosure. Edifier UK secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

Edifier UK Limited regularly reviews this Statement of Privacy policy to comply with updates in reflect company and customer feedback. Edifier UK encourages you to periodically review this Statement to be informed of how Edifier UK is protecting your information. It explains what information we collect, why we collect it, how we use it, who we may disclose it to and your rights regarding personal data.

Your personal information is secure and we aim to continue to make data protection our highest priority.

Contact Information

Edifier UK welcomes your comments regarding this Statement of Privacy. If you believe that Edifier UK has not adhered to this Statement, or you would like to delete all your stored data, please contact Edifier UK or [email protected]. We will use commercially reasonable efforts to promptly determine and remedy the problem.